Effectively Engaging Millennials: An overview
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Effectively Engaging Millennials: An overview

October 15, 2013

Today, all eyes are on Millennials. Increased connectivity and accessibility to information has spawned a generation trained to champion “what’s next” as opposed to celebrating what’s tried and true. Brands have to make a concerted effort to keep up. As we’ve been synthesizing our knowledge to date on this much talked about segment, we thought it was important that we look not only at what we’ve learned, but also how we’re soliciting information from them. After all, high-quality survey design is the first step to high-quality outputs.

Today, all eyes are on Millennials. Increased connectivity and accessibility to information has spawned a generation trained to champion “what’s next” as opposed to celebrating what’s tried and true. Brands have to make a concerted effort to keep up. As we’ve been synthesizing our knowledge to date on this much talked about segment, we thought it was important that we look not only at what we’ve learned, but also how we’re soliciting information from them. After all, high-quality survey design is the first step to high-quality outputs. Check out our PDF to learn more.

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