A Global Research Guidebook: Principles, Methodologies, and Expert Tips to Drive Strategy Across Markets
January 28, 2021
Need to drive multi-market growth for your organization? Our latest guide shares experience-tested principles, innovative methodologies, and market-specific knowledge we rely on to help brands we partner with achieve success on a global scale. Download to bolster your global insights and growth strategy.
We work in over 30 different countries, on 6 continents, and in over 25 languages to help inform global strategy and positioning for brands like Google, Amazon, Uber, Pfizer, Blackrock, and GE. And now we’re sharing our expertise to help you bolster your global insights and growth strategy.
Download our global research guidebook to learn:
- The 4 essential drivers of global success
- How to conduct remote fieldwork in the wake of COVID-19
- Cultural context considerations for 11 major countries, including England, France, Germany, Russia, India, China, Japan, Australia, Canada, Mexico, and Brazil
Researcher, marketer, CX or innovation pro — whoever you are, you’ll walk away with the knowledge you need to get started designing a robust and effective global insights strategy to drive multi-market growth for your organization.