Watch the Hot Seat #1: The New Clean
September 4, 2020
Check out the first entry in our new live panel series, The Hot Seat. Watch on-demand as Ben Gaddis (CEO of T3), Cary Bainbridge (CMO of ABM), Luci Rainey (CMO of PODS), and Gareth Schweitzer (CEO of Kelton and President of Material’s Action Division) discuss Americans’ evolving habits, behaviors, and attitudes around cleanliness and sanitation.
Welcome to our latest digital event series — the Hot Seat. Every month, we’re going live with a panel discussion featuring some of the brightest minds from across Material and its extensive roster of clients. Each session features a research-driven discussion on a topic that matters right now, diving deep into Americans’ evolving habits, behaviors, and attitudes. Our goal? To spark new thinking and inspire innovative strategies to help teams and brands of all kinds navigate these complicated times.
For our debut panel, we set our sights on The New Clean: Americans’ Evolving Habits & Expectations. How are consumers thinking about their own health and safety, and what can brands do to solve challenges and messaging hurdles around sanitation? Ben Gaddis (CEO of T3), moderated a conversation featuring Cary Bainbridge (CMO of ABM), Luci Rainey (CMO of PODS), and Gareth Schweitzer (CEO of Kelton and President of Material’s Action Division). Check out the recording below!