Kelton Presents "The Empathetic Way: Effectively Leveraging Empathy Within Your Organization" at IIR Fuse
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Kelton Presents "The Empathetic Way: Effectively Leveraging Empathy Within Your Organization" at IIR Fuse

April 15, 2015

Katherine Salisbury

This week, Gareth Schweitzer, Kelton’s co-founder and President, presented “The Empathetic Way: Effectively Leveraging Empathy Within Your Organization” at the IIR FUSE Conference in Chicago, IL. At Kelton, we are constantly seeking to employ empathy in our research methodologies, allowing our clients to put themselves in the shoes of their customers to truly see through their vantage point. In Gareth’s past life as a journalist, as well as his currently life as a strategic researcher, he knows that connecting to a reader or a consumer is vital to telling a compelling story.

This week, Gareth Schweitzer, Kelton’s co-founder and President, presented “The Empathetic Way: Effectively Leveraging Empathy Within Your Organization” at the IIR FUSE Conference in Chicago, IL. As a takeaway, each attendee was given a one-pager on how to effectively use empathy to change their business for the better.

At Kelton, we are constantly seeking to employ empathy in our research methodologies, allowing our clients to put themselves in the shoes of their customers to truly see through their vantage point. In Gareth’s past life as a journalist, as well as his currently life as a strategic researcher, he knows that connecting to a reader or a consumer is vital to telling a compelling story.

A big thanks for the IIR Fuse team – we thought the event was a huge success and really enjoyed meeting all of the other attendees at the conference. For any brands that weren’t able to attend, but are interested in learning more about The Empathetic Way, please reach out to us at [email protected] We’d love to set some time up to talk with your company about how to employ empathetic techniques within your research and across your organization!

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Katherine Salisbury

Manager, Marketing and Brand Development

As Manager of Marketing and Brand Development, Katherine works with Kelton’s core teams to drive new business opportunities and expand ongoing marketing initiatives. She enjoys solving problems...

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