Kelton Presents "The Truth is in Their Stories: Lessons Researchers Can Learn From Journalists" at TMRE

Yesterday Tom Bernthal, Kelton’s co-founder and CEO, presented “The Truth is in Their Stories: Lessons Market Researchers Can Learn from Journalists” at the The Market Research Event (TMRE) conference in Boca Raton, Florida.  Tom, a former journalist turned researcher, shared how journalistic storytelling techniques and best practices can positively influence and impact traditional market research. As a takeaway, attendees walked away with a booklet on Kelton’s proprietary Storymaking process. If you are interested in learning more, drop us a line at [email protected]

A big thanks to the team at IIR for putting on such a great event, and to all the presenters who shared their insights and learnings from the field.