Kelton Presents "The Truth is in Their Stories: Lessons Researchers Can Learn From Journalists" at TMRE
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Kelton Presents "The Truth is in Their Stories: Lessons Researchers Can Learn From Journalists" at TMRE

October 21, 2014

Yesterday Tom Bernthal, Kelton’s co-founder and CEO, presented “The Truth is in Their Stories: Lessons Market Researchers Can Learn from Journalists” at The Market Research Event (TMRE) conference in Boca Raton, Florida.

Yesterday Tom Bernthal, Kelton’s co-founder and CEO, presented “The Truth is in Their Stories: Lessons Market Researchers Can Learn from Journalists” at the The Market Research Event (TMRE) conference in Boca Raton, Florida.  Tom, a former journalist turned researcher, shared how journalistic storytelling techniques and best practices can positively influence and impact traditional market research. As a takeaway, attendees walked away with a booklet on Kelton’s proprietary Storymaking process. If you are interested in learning more, drop us a line at [email protected]

A big thanks to the team at IIR for putting on such a great event, and to all the presenters who shared their insights and learnings from the field.

Tom Bernthal at TMRE Conference 2014 Market Research Storymaking Kelton

Kelton 10 Lessons of Storymaking TMRE Conference 2014 Researchers Brand Strategy Market Research Storytelling

 

 

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