Kelton's Annual Holiday Infographic Reveals Holiday Budgets are Still on a Decline for Third Year in a Row
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Kelton's Annual Holiday Infographic Reveals Holiday Budgets are Still on a Decline for Third Year in a Row

November 19, 2014

It's that time of year again! Our annual research reveals that holiday budgets are still on a decline - for the third year in a row. As a result, Americans are starting their shopping later, spending less, looking for deals, and hitting the sales.

It’s that time of year again!

Our annual research reveals that holiday budgets are still on a decline – for the third year in a row. As a result, Americans are starting their shopping later, spending less, looking for deals, and hitting the sales.

Other things you’ll find in this year’s infographic:
  • Naughty or nice: who’s sticking to their holiday budgets
  • Powered up: preferred shopping devices per generation
  • Make it or charge it: why DIY gifts are all the rage
  • Deck the halls with worries: how financial stress impacts gift-giving
  • It’s a wrap: averages on holiday paper, cards, and time off

Click here to see the full infographic

For many of the companies we work with, holiday shopping behaviors are a huge focus, and reliable consumer intelligence is the foundation for their effective marketing planning. To gather some helpful and supportive insights, we’ve created an annual holiday survey that goes out to a nationally representative sample of more than 1,000 Americans age 18+.

We hope you enjoy, and happy holidays!

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