On-Demand Webinar: COVID-19 Consumer Pulse Wave #5/6
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On-Demand Webinar: COVID-19 Consumer Pulse Wave #5/6
June 23, 2020
Martin Eichholz, PhD Amy Rogoff Dunn John WiseWatch our on-demand webinar for key results from the latest wave of Kelton's COVID-19 tracking survey, with a focus on brand tonality in times of crisis and the new in-store shopping experience.
In this on-demand webinar — featuring insights from the fifth and sixth waves of our COVID-19 tracking survey — Kelton’s Martin Eichholz, PhD (Chief Insights Officer), Amy Rogoff Dunn (Partner), and John Wise (VP, Cultural Insights) share:
- Key insights into the multiple crises facing our nation.
- A review of which brand tonalities have worked in the past to guide effective responses today.
- A deep dive into consumer experiences following the return of in-store shopping.
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