Report: Kelton's COVID-19 Consumer Pulse #1
April 2, 2020
Download the results from our first COVID-19 tracking survey to better understand consumer sentiment and brand expectations during this global pandemic. Our hope is this POV sheds new light on ways your brand can empower smart organizational decision making, and authentically connect with your consumers.
As marketing, insights, and strategy professionals, we’re driven to empower smart organizational decision making and deep understanding through data — and now it’s more critical than ever that we do so. As COVID-19 escalates in our communities, we all need to be leading with insights.
To that end, we designed our bi-weekly COVID-19 tracking survey. The results from our first wave offer a foundational look at consumer sentiment and brand expectations, including comparisons to the 2009 recession. It’s our hope this new data helps guide you and your business in the coming weeks.
Download our report to learn:
- Unique findings that stimulate thinking, connect dots, and raise new questions
- Data to empower you within your organization to make sense of what’s going on
- New ways to look at your brand’s performance and trajectory in context
- How you can apply Kelton’s behavioral adaptation index to your customer base to guide brand strategy
Want more? Be sure to sign up for our next webinar on Thursday, April 16th – we’ll be sharing wave #2 of our tracker and even more actionable takeaways your brand can use NOW.
Curious what your brand should be tracking now to prepare for a post COVID-19 world? Let’s chat.