Report: Kelton's COVID-19 Consumer Pulse #4
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Report: Kelton's COVID-19 Consumer Pulse #4

May 18, 2020

Download our new COVID-19 Consumer Pulse report for the latest on the "New Normal," including changing consumer attitudes and behaviors and what they mean for your brand.

Over the past few months, we’ve tracked changing consumer sentiments and brand expectations in response to the coronavirus pandemic, from the earliest concerns and closures to the latest re-openings. The results from our first wave offered an early-outbreak foundation; our second wave tracked how key metrics continued to evolve during the “Transient Normal”; and our third wave looked at Americans’ fears, hopes, and expectations as the country took its first steps toward reopening.

In the new report — the fourth in our COVID-19 Consumer Pulse series — we’ll dive into the “New Normal,” and what the implications are for your brand.

Download our report to learn:

  • The current state of American optimism, and how your brand can harness it
  • Evolving coping strategies for stay-at-home orders, and the smartest ways to respond
  • Crucial drivers and barriers of consumer engagement — including a data-driven framework and scorecard to identify the addressable rebound audience that really matters

Curious what your brand should be tracking now to prepare for a post COVID-19 world? Let’s chat.

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