Scorecard: How to Choose a Brand Strategy Consulting Firm
January 29, 2020
Choosing a brand strategy consulting firm can feel like an impossible decision, but it doesn't have to. Download our scorecard to quantify the abstract, evaluate your options, and select the partner that's best for your brand.
Finding the right team to trust with something as precious as your business’ brand can be a nerve wracking proposition. It’s foundational work, so you have to get it right. At the same time, you don’t have all that much to go on. Comparing proposals and pitches from one shop to the next often feels like an apples/oranges situation, and even the best decks and presentations can’t truly tell you what you’re going to get.
Thankfully, there’s an easy way to cut through the confusion. Across our decades of experience, working both for and with a variety of agencies, we’ve learned which criteria are the most important to measure when choosing a brand strategy consulting partner — and we used that knowledge to create this scorecard. In a world without guarantees, it’s the next best thing: a tool designed to help you weigh your options with rigor, consistency, and confidence.
Download our brand strategy consulting scorecard to unlock:
- 6 key criteria to measure when deciding on brand strategy consulting firms
- The best methodology for scoring your top contenders
- An editable scorecard to make the evaluation process as easy as possible