Spotlight on Kelton
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Spotlight on Kelton

May 7, 2014

Kelton is excited to be hitting the road this month, showcasing and sharing thought leadership at two conferences: the International Institute of Research’s The Future of Consumer Intelligence Conference and the Market Research Association’s Insights and Strategies Conference. The Kelton behind-the-scenes team will be live tweeting from both events and documenting the best sound bites – follow along @kelton_global and we guarantee you’ll feel like you’re sitting in the audience with us. Stay tuned for more updates and takeaways from our travels on the road!

Kelton is excited to be hitting the road this month, showcasing and sharing thought leadership at two conferences: the International Institute of Research’s The Future of Consumer Intelligence Conference and the Market Research Association’s Insights and Strategies Conference.

On May 19, Kelton Co-Founder and President Gareth Schweitzer will be presenting in Los Angeles at the The Future of Consumer Intelligence Conference. His talk, “What’s Your Hypothesis? A Unique Approach to Maximizing the Value of Exploratory Research,” will explore Kelton’s unique approach to hypothesis creation in exploratory research projects. Gareth’s presentation fits nicely into the conference theme of disruptive thinking around decision science.

Gareth will be on the stage again a few weeks later, this time co-presenting with Kelton’s CEO, Tom Bernthal. Tom and Gareth will be presenting at the “Insights and Strategies Conference” in Chicago on June 5. Their talk, “The Truth Is In Their Stories – Lessons Market Researchers Can Learn From Journalists,” is inspired by their former careers in journalism and will discuss important journalistic techniques that can help instantly improve researchers’ storytelling capabilities.

The Kelton behind-the-scenes team will be live tweeting from both events and documenting the best sound bites – follow along @kelton_global and we guarantee you’ll feel like you’re sitting in the audience with us.

Stay tuned for more updates and takeaways from our travels on the road!

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