Lessons Market Researchers Can Learn From Journalists
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Lessons Market Researchers Can Learn From Journalists

May 15, 2014

How do you strike the balance between fact and impact, when a good research presentation requires both? The best journalists are adept at striking this balance, and there are numerous tools and tricks researchers can lean on to improve their storytelling techniques as well. Kelton's founders, Tom Bernthal and Gareth Schweitzer, made the transition from journalism to research bringing some of the fundamentals to their new trade, and will be sharing these and other best practices on Friday, May 16th in a webinar hosted by the Market Research Association (MRA).

How do you strike the balance between fact and impact, when a good research presentation requires both? The best journalists are adept at striking this balance, and there are numerous tools and tricks researchers can lean on to improve their storytelling techniques as well.

Kelton’s founders, Tom Bernthal and Gareth Schweitzer, made the transition from journalism to research, bringing some of the fundamentals to their new trade, and will be sharing these and other best practices at the Market Research Association (MRA)’s Insights & Strategies Conference in Chicago on June 5th.

If you can’t make it to the Windy City but want to know how storytelling can impact your research, we’ve got you covered. Gareth will be hosting a webinar on Friday, May 16th at 1 pm EST/ 10 am PST. His actionable, how-to webinar will give an overview of these important journalistic techniques with a focus on hypothesis creation, which can instantly improve storytelling capabilities.

Everyone’s invited so sign up for our free, one-hour webinar here.

We hope to see you online this Friday!

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