An Overview: Commercial Semiotics
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An Overview: Commercial Semiotics

April 3, 2013

Download our white paper to learn why Semiotics is a powerful tool for unlocking brand growth.

It assists brand development on 2 levels:

  1. Identifying ways for a brand to communicate more clearly with consumers by learning their cultural language
  2. Determining where a product category or market might be evolving in order to identify opportunities for innovation. Semiotics can help understand what a brand stands for and whether it is a leader or follower in its market.

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