10 Trends Affecting Parenthood
June 6, 2013
Gen Yers are no longer kids: they starting their own families and experiencing parenthood. Gen Y parents, whose views and outlooks have been shaped by economic change and future uncertainty — but who also have a strong sense of self and an emerging set of values — are making their own mark on how childhood is evolving in the U.S. Here is a quick look at 10 trends that we have been observing. As a marketer and parent, it's been fun and interesting to consider the implications.
Millennial parents are making their own mark on how childhood evolves in the US. Their worldviews are being shaped by economic change and future uncertainty– but also by a strong sense of self and an emerging set of values. In this 10 Trends installment, we explore key trends around what it means to be a parent in today’s consumer environment.