Unveiling the nation’s opinions to highlight infrastructure needs
Perspectives > Blog Post

Unveiling the nation’s opinions to highlight infrastructure needs

August 6, 2013

Lori Latusek

Over the past six years, Kelton has fielded a dozen national polls for HNTB’s “America THINKS” survey series. Our findings have put HNTB at the forefront of thought-leadership on hot topics including gasoline tax hikes and the dangers of aged roads and bridges. This data has also helped the brand get recognition in top tier media, such as USA Today and MSNBC. We are especially excited about the creative presentation HNTB created from our most recent survey, which was used in a workshop at the IBTTA conference in June.

Over the past six years, Kelton has fielded a dozen national polls for HNTB’s “America THINKS” survey series. For those who aren’t familiar with the company, HNTB is an architecture, civil engineering and construction management firm that has designed many bridges, roadways, airports, sports stadiums and rail systems across the United States. Our studies reveal the country’s thoughts on today’s infrastructure and have covered common frustrations surrounding the condition of interstates, public transportation needs that aren’t being met, support level of funding resources for bridge and road maintenance, and attitudes about modernized tolling.

Kelton continues to work with HNTB to track opinions on these important topics over time, as well as gather fresh data to add to their knowledge base and highlight press materials.

Our findings have put HNTB at the forefront of thought-leadership on hot topics including gasoline tax hikes and the dangers of aged roads and bridges.  This data has also helped the brand get recognition in top tier media, such as USA Today and MSNBC. We are especially excited about the interactive presentation HNTB created from our most recent survey, which was used in a workshop at the IBTTA conference in June.

Screen Shot 2013-07-26 at 4.35.59 PM

Curious how our custom surveys have helped other brands increase awareness and generate media coverage? Click here.

Lori Latusek

Associate Director, Communications & Media Practice

As Associate Director of Kelton’s Communications & Media Practice, Lori is in charge of working with the world’s largest PR and communications agencies and their clients to create compelling...

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