Ethnographic Market Research: Why Gen Z Doesn't Need Your Brand
April 24, 2019Brent Fosner
We recently conducted Gen Z enthographic market research to better understand their thoughts on brands and marketing. Turns out they think most brands are getting it wrong. Check out our video below to hear why Gen Zers feel this way and tips to connect with them.
As part of our Adweek webinar, Gen Z Doesn’t Need Your Brand: 5 Steps To Win Them Over, we conducted ethnographies with Gen Zers to better understand:
- How they see their generation and characteristics that define them
- What they want, need, and look for in a brand
- How they see brands fitting into their lives
Click below to hear what they had to say: