Privacy Policy

Privacy Policy


August 24th, 2015

Kelton is committed to maintaining the privacy and security of personal information. This Privacy Policy Statement contains information about our policy regarding the collection and use of data through market research surveys and studies.

Research Study Information

Personal information provided to Kelton is confidential and is combined with information gathered from other study participants, and reported in aggregate. In some cases, study responses may be tied to other customer information that is provided by the client sponsoring the survey, and used for segmentation or analytical model building, but in no case will responses be used for individual marketing efforts, and no action will be taken toward an individual respond simply because of his or her participation in the study.

Kelton SmartCommunities Website

Personal information is safeguarded on secure systems and is used only for the purpose stated. In order to respond to an inquiry, an email address or other contact information may be requested. This information is shared with Kelton employees on a need-to-know basis.

Our SmartCommunity website platform may contain hyperlinks to web sites outside of Kelton. Data collection privacy policies may be different on hyperlinked sites not owned by Kelton; therefore, we recommend that you read the Privacy Policy Statement for each site visited.

Participants consent to the terms of the Kelton Privacy Policy and the use of their information upon participating in a Kelton study.

Email Address & Communication

Kelton may have personal email addresses in its email system or data files that are acquired through Client who have provided email addresses for research purposes.

The CAN SPAM Act of 2003 applies specifically to commercial emails sent for the purpose of sales or direct marketing. Kelton uses email as a means of communicating to known clients and customers. When email is used to invite respondents to participate in surveys and studies, the following processes are used to ensure we do not send SPAM:

We clearly identify ourselves and/or the client when sending an invitation

We provide contact information should there be any questions or concerns

We provide the option to be removed from future email research invitations

We reuse email addresses only as a legitimate follow up to survey research

These processes ensure that we contact only those who could have an expectation of being contacted for research purposes.

Disclosure of Personal Information by Kelton

Under certain circumstances, Kelton may be required or permitted by law or court orders to collect, use, and/or disclose personal information; notice may not be required.

In the event of a sale, merger, liquidation, dissolution, reorganization or acquisition of Kelton or a Kelton business or business unit, the acquiring party would agree to be bound by the terms of the Kelton Privacy Policy before any information would be transferred.

Personal information may also be disclosed when the study instrument clearly states that the information will be disclosed or, when a participant makes a request during the study that can only be fulfilled by disclosing information from the study.

Access to Kelton Data

Only authorized Kelton employees, vendors, contractors, or partners carrying out authorized business functions are allowed to access Kelton data or databases.

Vendors, contractors, or partners who have access to study information in connection with providing services for Kelton are required, at a minimum, to sign a Confidentiality Agreement. The Confidentiality Agreement requires them to keep the information confidential; they are not permitted to use this information for any purpose other than to carry out the services they are performing for Kelton.

Kelton employees are required to sign a Confidentiality Agreement in which they agree to keep all project and respondent personal information confidential. Employees who violate the Confidentiality Agreement are subject to disciplinary actions, including termination when appropriate.

Personal Information Security

Kelton is committed to keeping personal data secure and will take all reasonable precautions to protect personal information from loss, misuse or alteration. This data is stored on our internal network servers that are protected by firewalls and other appropriate security mechanisms.

No method of transmission over the Internet, nor method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Children’s Privacy

Kelton does not knowingly make direct contact with children to participate in research activities. If we require study information from children, we contact the parent or guardian to arrange the survey activities and we encourage the parent or guardian to monitor closely and participate in the survey activities.

Changes in this Privacy Statement

Kelton reserves the right to modify and update this policy and its related business practices at any time. Please view this Privacy Policy on a regular basis.

Last updated May 2015

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