Understanding consumers from the outside in.
While most research exposes attitudes held within consumers, Cultural Insights explores how external cultural forces impact deeply held beliefs and perceptions. Using a blend of semiotics, media analysis and cultural anthropology, our Cultural Insights team gets inside the collective consciousness to pinpoint the cultural themes and trends that will shape your business’s future.
These are just some of the techniques we use to discover solutions for our clients. But make no mistake– you’ll find no set formulas here. We tackle each unique business challenge with a custom set of insights tools to find the best way forward.
We use semiotics for a wide-angle view of the ever-shifting cultural dialogue impacting your consumer, company and category. Broad fundamentals and nuanced changes shape pathways for brands who want to lead. Cultural Landscape is an extraordinary creative and strategic tool for identifying opportunities and charting a new course.
Trendscans keep your brand fresh in competitive categories. With an eye towards the future, TrendScans determine powerful emerging trends in your category. We guide you through the “pop-culture noise” to help identify which trends best align with your brand and how they can work to your advantage.
Emotional brand connections are built on messages and cues embedded in communication, like colors, shapes, language and humor. Our Discovery Decode is a focused examination of your category, revealingwhat brands communicate with subtle cultural cues. Uncover unique ways to differentiate your brand with a deeper understanding of messaging and communication.
Opportunities arise when we venture out of our comfort zone. Cultural Safaris are experiential explorations of your consumers’ world with a focus on emerging cultural themes. Our approach uses cultural insights and expert interviews to create immersive tours and hands-on experiences that make insights real and inspirational.
Insights are only as good as the ideas they inspire, the decisions they inform, and the momentum they build. To this end, our interactive workshops dimensionalize key findings and prepare your team for ideation, prioritization and activation planning. Our involving exercises help ensure your business trajectory is always forward moving.