New product development and service design.
We see design as the art of transforming insight into application – whether it’s a new product or service, an improved interface, or a branded environment. We engage with consumers as both curious observers and fellow participants, driving fresh thinking and user-inspired innovation. Our researchers are trained in both design research and industrial/product design, allowing them to fluidly translate insights into elegantly designed solutions.
These are just some of the techniques we use to discover solutions for our clients. But make no mistake– you’ll find no set formulas here. We tackle each unique business challenge with a custom set of insights tools to find the best way forward.
In these immersive ethnographic sessions, we dive into the customer’s world for observation and in-depth discussion. We see how well the products in their environment function and where they fall short. By researching through a design lens, we not only uncover the unmet needs, wants and behaviors that create opportunity for innovation, we also extract specific tactical design input to help carry you from idea to execution.
There is no substitute for experience — particularly when testing a new product, service or interface. With user-centered research techniques, we methodically test each aspect of a prototype or concept — aesthetic, interface, architecture and features. Concept testing is an iterative process that scales to loop feedback into design repeatedly until the concept is refined and ready to go.
We flip the script on traditional market research by turning design researchers — and even clients – into end-users to explore, test and provide feedback. This hands-on approach combines an intimate perspective and real empathy for the consumer experience with the designers ability to create tangible solutions.
We use design-based solutions to illustrate relationships between people and ideas. Our visual maps, customer journeys and infographics not only bring insights to life, but also operate as decision-making tools. These customized graphics articulate changes in experience, perception, behavior, and needs over time; they bring data to life and highlight opportunities for innovation.
Our approach to Brand Development is intrinsically design-driven, fluid and iterative. We use concrete, creative stimuli to explore a range of strategic and design directions with consumers, eliciting important reactions. The inventive process ultimately ignites fresh thinking for your brand.
This is a hands-on technique that fosters immediate and direct collaboration between designer and end-user. We guide and facilitate truly collaborative sessions that bring creators out from “behind the mirror” to work with customers to solve problems. It’s a completely interactive approach to inspire user-driven design.