A passion for understanding human behavior.
The research world tends to focus on data collection methods – and at Kelton, we’ve got as robust a toolkit as anyone in the business. But tools are only as good as the people who wield them. Provocative qualitative work demands researchers with empathy, who can forge connections with respondents, encouraging them to reveal the true rhyme and reason behind their behaviors. Our in-house qualitative research team is at the heart of our ability to drive game-changing ideas and strategies for clients.
These are just some of the techniques we use to discover solutions for our clients. But make no mistake– you’ll find no set formulas here. We tackle each unique business challenge with a custom set of insights tools to find the best way forward.
We foster digital communities that are involving, not alienating. As powerful, cost-effective opportunities for daily conversations, innovative activities and revealing connections, they are a true reflection of your audience. That’s why our proprietary SmartCommunity platform generates such rich insights.
Our structured, one-on-one or family interviews focus on individual responses and reactions. This approach is particularly useful for hard to reach audiences, like business executives, or for sensitive subjects like healthcare.
Our focus group strategy is a carefully conceived combination of tradition and creativity. From recruiting to homework, moderation to interactive exercises, we design deeply immersive sessions to inspire differentiated strategies, resonant marketing and breakthrough products.
Creativity is fun, so we invite your customers into the process. When innovation is the goal, our structured collaborations with consumers feel more like play than work. The organic results: deeper engagement and more meaningful interactions between people and brands.
Ethnography gives us a 360-degree view of consumers’ lives, letting us see what they can’t always explain. We detect future needs, identify emerging routines and understand the nuanced emotions and motivations that underlie behavior.
In our omni-channel world, consumers interact with brands across countless touchpoints, determining individualized paths to purchase. We blend qualitative and quantitative methodologies with the visualization skills of information designers to create Customer Journeys for today’s reality.