LOS ANGELES, CA – Kelton Global is delighted to announce that Amy Rogoff Dunn has joined the company as Partner, Insights and Strategy. Based in Kelton’s NYC office, Dunn’s role will focus on expanding the company’s brand strategy and insights capabilities to drive business growth for many of the world’s best loved and well-known brands.
Formerly Founder of Story & Verse, a boutique brand consultancy, Dunn has a proven track record delivering quality insights and brand strategy projects for lifestyle brands such as Nike, Coca-Cola, Viacom, and Amazon. An established brand builder, Dunn specializes in connecting consumer insight, cultural foresight, and competitive landscape to uncover futureproof opportunities.
“Kelton has collaborated with Amy on several client projects, and we quickly saw an exciting link between Amy’s personality, passion and experience,” said Kelton President and Co-Founder, Gareth Schweitzer. “We’re excited about her rigor, reach of thinking, and admire her hustler’s mentality. Amy’s category expertise in food & beverage, beauty, media & entertainment, fashion & retail is also a perfect fit. We’re thrilled to welcome her to the team.”
“I’ve been a Kelton fan for years, always intrigued by the company’s founding story and impactful work with many of my favorite brands,” Dunn said when asked about her decision to join the Kelton team. “There’s a humanistic quality to the insights and strategy work they deliver, and I’m excited to be a part of the company’s continued success story.”
About Kelton Global
Kelton Global is a consumer insights and strategy consultancy that helps businesses grow and thrive. We combine market research with creativity to help companies all over the world answer the question: what comes next? Utilizing quantitative and qualitative research, we create customer segmentations, drive innovation, deliver brand strategy and compelling communications. For more information, please visit www.keltonglobal.com.
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Kelton's Martin Eichholz Published in Taylor & Francis Online
Source: Journalism Studies