Black Friday through Cyber Monday is a critical juncture for retailers looking to capitalize on the spike in consumer spending in 2017. To gain insight and capture year over year adjustments retail professionals are making to drive sales over Black Friday / Cyber Monday weekend, we re-partnered with RetailMeNot to field a market research study that tracked data from previous engagements.
By fielding a comprehensive study to retail marketing professionals, we were able to uncover the immense focus being placed on holiday marketing and promotions. Not only are retailers increasing the resources they devote to driving traffic and offering deals during the holiday season, they’re offering these deals earlier than ever to remain competitive and meet shoppers’ needs.
See how retailers are changing their approach to Black Friday / Cyber Monday weekend, along with consumer data and insights from RetailMeNot’s CMO, Marissa Tarleton, here: