“Exploring the effects of social media on art and culture, one selfie at a time”
A Kelton custom consumer study was done in partnership with LaPlaca Cohen to learn more about the latest audience trends that are shaping the future of culture. The study was featured at Culture Track, a cultural innovation engine, dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action. The study found that the definition of culture is changing and broadening so rapidly it might hold little significance in the future. Also cited, “For today’s audiences, the definition of culture has democratized, nearly to the point of extinction. It’s no longer about high versus low or culture versus entertainment; it’s about relevance or irrelevance.”
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Corporate Communications Strategy for BlackRock Drives Brand Awareness
BlackRock, a leading investor firm, turned to Kelton to better understand the intersection between wealth and well-being to drive global brand awareness.
PR Study: Bright Horizons Reveals Penalty for Working Moms
Source: USA Today