Suffering from an in-law overdose? Recovering from a shopping overload? Planning on feeling a little fuzzy?
With more than a third (35 percent) of Americans planning to drink on New Year’s Eve already predicting a hangover on New Year’s Day, Red Robin Gourmet Burgers Inc. is offering a remedy for relief.
The restaurant chain, including its Hendersonville location, will unveil The Cure Burger by request only beginning Jan. 1.
Millions of drinking-age Americans believe food is the key to hangover relief, with almost half (46 percent) saying they eat to relieve a hangover, according to a survey conducted by Kelton for Red Robin. Foods that the 21-and-over demographic name as top hangover cures are eggs (51 percent), breakfast meats (49 percent) and burgers (45 percent) — all included on The Cure Burger. Just over one third (34 percent) also include french fries and 30 percent put cheese on this list.
The Cure Burger is a fire-grilled patty topped with chili, cheddar cheese, bacon, mushrooms and a sunny-side up egg on a sesame seed bun, and, according to Red Robin, is just what the doctor ordered. The burger is served with unlimited steak fries and is priced at $11.99.
The hamburger chain will serve up The Cure Burger through Jan. 7.
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Kelton's Martin Eichholz Published in Taylor & Francis Online
Source: Journalism Studies