Kelton Continues Growth by Attracting Top Talent
Kelton, a leading consumer insights and strategy consultancy, is thrilled to announce that Courtney Rothstein has joined the company’s New York office as a Partner, focused on Brand Strategy. In her new role, Courtney will work to deliver top-notch consulting solutions and innovative brand strategy offerings for a wide range of clients. With more than 25 years of experience, Courtney has led brand strategy and research consulting relationships for a devoted client base including Godiva, Colgate, Royal Caribbean, Celebrity Cruises, Ralph Lauren, Duracell, Viagra, Spiriva, Kraft, Nissan and American Express. Prior to joining Kelton, Courtney served as an EVP, and on the Board of Directors of WPP-owned Added Value. “As more of our clients rely on us for high-impact brand strategy solutions, it’s been a top priority to find the best talent out there,” said Tom Bernthal, CEO and co-founder of Kelton. “With a proven ability to cultivate deep, valuable client relationships, Courtney’s addition truly rounds out Kelton’s strategy offering. And our offering is so unique that the best in the business are joining our movement.” Courtney has an impressive track record driving innovative approaches, managing global teams and inspiring a high-performance people culture. She has served as a global thought leader on brand and communication strategy focusing on creative campaign development, brand positioning, cultural relevancy and equity building. Among her many achievements, Courtney developed an award-winning approach to measuring a brand’s cultural vibrancy – a revolutionary, future-facing “tracking” system that measures advertising's impact on the emotional outcome of a brand experience. Her dedication to bringing the most strategic solutions has helped win market share for her clients and build more culturally relevant brands. “Kelton’s blend of strategic consulting and design thinking under one roof is what clients crave,” said Courtney Rothstein. “I am proud to be a part of this culturally fresh, people focused, thriving business.” About Kelton Kelton is a leading global insights and strategy firm with offices in Los Angeles and New York, serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. Utilizing a wide range of customized, innovative research techniques and staff expertise in marketing, branding, PR, media, business strategy, and design, Kelton helps drive our clients' businesses forward. For more information about Kelton, please visit www.keltonglobal.com.
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Kelton's Martin Eichholz Published in Taylor & Francis Online
Source: Journalism Studies