LOS ANGELES, CA – Kelton Global, an award-winning consumer insights and strategy firm, announced today that it has made its debut at #30 on the coveted GRIT Top 50 Most Innovative Companies list. Kelton is among the top 3 newcomers, a testament to the company’s innovative approach to consumer-driven insights that drive action and business strategy.
GRIT Top 50 is a brand tracker that uses “innovation” as a key metric to recognize exceptionally innovative strategic partners. The prestigious list is produced by GreenBook, which offers market research directories and the annual reports and lists known as GRIT (GreenBook Research Industry Trends).
LRW, Kelton’s parent company, also ranked impressively, voted the most innovative insights company in North America, and the fourth most innovative insights company in the world. In addition, Kelton and LRW both ranked highly in the subcategories. LRW placed first in the Strategic Consultancy category, and Kelton came in at #8. Kelton ranked #43 in Data and Analytics, #37 in Full and/or Field Service, and #48 in Qualitative Research.
Tom Bernthal, Co-Founder and CEO of Kelton, said, “We founded Kelton to be disruptive and change the impact of insights-driven consulting, and our clients have recognized this for years. It’s great to see another industry icon recognize our innovative approach so prominently.”
Gareth Schweitzer, President and Co-Founder of Kelton, commented, “We strive to continually expand our capabilities and this year, for example, we acquired Killer Visual Strategies, a top visual communications firm. Our GRIT rankings are testament to Kelton’s growth and success in consumer insights, brand strategy and innovation consulting.”
For its annual Top 50 list, GreenBook conducts an online survey and asks respondents to name research companies they consider to be the most innovative in the industry. Questions are asked verbatim and unaided. The 2019 rankings were determined by 6,663 respondents.
About Kelton Global
Kelton Global is an award-winning consumer insights and strategy consultancy that helps build brands from the insight out. We combine market research with creativity to help companies all over the world answer the question, what comes next? Kelton is proud to work with more than 100 of the Fortune 500 companies and countless innovative startups and challenger brands. Utilizing quantitative and qualitative research, we create customer segmentations, drive innovation, deliver brand strategy and compelling communications. For more information, please visit www.keltonglobal.com.
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Kelton's Martin Eichholz Published in Taylor & Francis Online
Source: Journalism Studies