CHICAGO, IL – Kelton is thrilled to announce that Joey Doney has joined the company’s leadership team as Vice President, Insights and Strategy in our growing Chicago office. In her new role, Joey will design and lead strategic engagements to tackle complex problems for Kelton clients, with an emphasis on utilizing integrated multi-method research to grow brands globally and drive business decision-making.
Joey joins Kelton after more than 12 years of experience leading teams on both the client and agency side, with deep expertise in international marketing strategy, digital insights, brand development, consumer trends, and innovation.
In her previous role in Global Consumer Knowledge at Nike, Joey developed innovative research approaches to direct consumer intelligence, brand, digital, product, and marketing strategy across international markets. Prior to Nike, Joey held similar roles at Dr. Pepper Snapple Group and Mattel. She received her Bachelor of Arts degree in Business and Economics from Wheaton College, and her Masters of Science degree in Integrated Marketing Communications from Northwestern University.
“We’ve been fortunate to work with Joey as a client for years, partnering on international, mixed-method insights projects across two well-known brands,” said Kelton Co-Founder and CEO, Tom Bernthal. “We’ve always been impressed by her ability to build insights solutions that unlock brand potential, solve diverse challenges in global markets, and lead high-functioning teams that deliver meaningful results. We’re excited and honored that Joey made the decision to join us at Kelton, and we know her leadership will help us continue to help clients solve challenges both here at home and abroad.”
In comments about her new role, Joey said, “When I became a Kelton client, the entire team impressed me with their thought leadership, commitment to excellence, and dedication to consistently delivering results that make a real difference for clients. These characteristics, as well as their collaborative approach to client relationships, are so important to me that it made the decision to join their team an easy one.”
About Kelton Global
Kelton Global is an insights and strategy consultancy that helps global businesses grow and thrive. We combine research with creativity to help companies all over the world answer the question: what comes next? With a heritage in journalism, curiosity about the human experience is at the heart of everything we do. For more information, please visit www.keltonglobal.com.
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Kelton Global Welcomes Joey Doney as Vice President, Insights & Strategy
Doney to lead international insights engagements from Kelton’s growing Chicago office.
Kelton's Martin Eichholz Published in Taylor & Francis Online
Source: Journalism Studies