Kelton’s Amy Rogoff Dunn was recently featured in an article for ECT News Network: “Fitness Products Shatter Online Sales Records During Lockdown.” The piece analyzes the fitness product market, and Amy’s commentary explores how e-commerce is a big opportunity for companies that aren’t established online:
“We are seeing e-commerce expanding,” she said, drawing on some of Kelton’s latest research. “We are also seeing new opportunities in brick and mortar stores. It will probably take a year from now to see where things wind up.”
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