Mike’s Hard Lemonade, a ready-to-drink alcoholic beverage brand, launched its latest campaign “Never Not a Good Time” to media buzz and fanfare last week. The multi-platform, integrated campaign featuring Coolio and Martin Landau was created by advertising agency Grey New York, based on insights by Kelton (www.keltonglobal.com), Mike’s long-term strategy partner.
“It’s so fulfilling to see a brand that we’ve been working with since the beginning get to the point where it’s truly an American beverage icon” saidTom Bernthal, CEO of Kelton. “And this campaign is the culmination, where we get to be strategic, but stay true to the Mike’s voice.”
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