L'Oreal launches new alliance with Melanoma Research Alliance
May 6, 2013
Today on “Melanoma Monday,” L’Oreal Paris, the leading global beauty brand, released a new survey on melanoma awareness and prevention among women of all skin tones, and announced a philanthropic alliance with the Melanoma Research Alliance (MRA). Over the next three years, L’Oreal Paris will donate over $750,000 to the MRA to fund the new L’Oreal Paris-MRA Team Science Award, led by internationally renowned cancer researcher Dr. Meenhard Herlyn, to research ways to help prevent, cure and treat melanoma, the fastest growing cancer in the world and the deadliest form of skin cancer.
Throughout Melanoma/Skin Cancer Awareness Month in May and into the summer, L’Oreal Paris will also help create awareness and education for women of all skin tones about melanoma prevention through its Website, social media and spokesmodels. Today, fewer than a quarter (22%) of American women would give themselves an A for healthy sun care habits, according to the survey commissioned by L’Oreal Paris and conducted by Kelton Global. And, while people of all skin tones are at risk for melanoma, only 21% of Hispanic women and just 12% of African-American women give themselves an A when it comes to sun protection.