LRW Adds Kelton Global to its Group of Companies to Accelerate Innovation and Growth

LOS ANGELES, CA – LRW announced today it has completed the acquisition of Kelton Global, an award-winning insights and strategy firm. This is LRW’s fifth in a planned series of acquisitions in support of its long term vision of building a leading consultative data analytics firm to help clients solve complex business and marketing challenges.

Kelton is known for utilizing a full suite of insights tools to solve branding, innovation, and marketing communications challenges for clients. Kelton built its reputation by delivering fully integrated, mixed-method insights work with a journalist’s flair for storytelling. Kelton has focused on developing its innovation, branding, and marketing communications teams to turn best-in-class consumer insights work into game-changing strategies for its clients. Tom Bernthal and Gareth Schweitzer will continue as CEO and President of the Kelton Division, respectively.

David Sackman, Chairman and CEO of the LRW group of companies, said, “Kelton is a truly special company that shares our vision and cultural values, yet also has some areas of expertise that truly complement our key strengths. Together, the LRW and Kelton capabilities will enable us to deliver even bigger impact for our clients and create exciting opportunities for growth and development for our employees.”

Bernthal said, “Like us, LRW believes putting the customer first drives the most innovative, game-changing solutions. Both companies believe the future of insights-based consulting is method-agnostic, and winners in this space will combine sophisticated data analytics with downstream application. It’s that shared vision combined with a deeply held belief in creating best-in-class workplaces that brought us together.”

“LRW and Kelton have complementary skills and capabilities. What LRW has accomplished in marketing science, behavioral science, and global tracking is remarkable,” Schweitzer said. “We’re excited to bring these new capabilities to our clients. LRW’s scale, operational excellence and deep client relationships made LRW the best partner to help us achieve our growth goals.”

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 About LRW

LRW is a globally-minded group of data-driven companies best known for its ability to translate deep human understanding and sophisticated data analytics into business success for its clients. LRW has been advising top global brands on issues of strategy, branding, communications, innovation, product development and customer experience since 1973 and is recognized among the 10 most innovative and 20 largest market research consultancies in the world. www.LRWonline.com

About Kelton Global

Kelton Global is a strategic consultancy rooted in the belief that it takes the combination of insight and imagination to fundamentally impact brands for the better. With a journalist’s eye for the human story, Kelton utilizes the best insights engine in the business to solve branding, marketing communications, and innovation challenges for clients. Kelton is proud to work with more than 100 of the Fortune 500 companies and countless innovative startups and challenger brands.  www.keltonglobal.com.

About Tailwind Capital

Tailwind Capital is a leading middle market private equity firm focused on growth-oriented investments in targeted sectors within business services, healthcare, and industrial services. Tailwind partners with experienced management teams and entrepreneurs to transform businesses through organic growth initiatives, acquisitions, and operational and strategic improvements. Tailwind manages over $3 billion of committed equity capital and has invested in 35 portfolio companies and over 55 add-on acquisitions.

For more information, contact Joan Cassidy at [email protected].