Another popular option, letting him choose his own gift. 39 percent of Father’s Day gift buyers said they’ll purchase a gift card, for a total of 1.8 billion dollars in spending.
Americans will spend another 1.7 billion dollars on clothing for dad, and 1.6 billion on electronics.
Overall, Father’s Day spending should ring up an additional 12.7 billion dollars for retailers, versus the 21.2 estimate they spent for Mother’s Day.
Why the gap in spending between mom and dad? Website Retail-Me-Not says it could be a matter of timing, with June weddings, graduations, and summer vacations putting a strain on spending around the day.
For those still looking for Father’s Day ideas, a survey by Retail-Me-Not found the gifts most requested by dads include gift cards, clothing, and gadgets. The items they’re least likely to treat themselves to are clothing, shoes, or home goods and tools.
And gifts aside, almost half of dads in the Retail-Me-Not survey said what they really want for Father’s Day, is to spend time with their family.