This repair company found too many mobile device owners aren’t taking action.
We already knew that smartphone batteries are terrible, but battery repair company Batteries Plus Bulb has some numbers to prove that.
In a survey conducted with Kelton Research, the company found that, of the 39% of Americans who said their smartphones are broken, 56% cited poor battery life as the main issue. The survey also found that nine out of 10 Americans have a mobile device whose battery runs out too quickly, and phones are the most common.
The solution? Replacing the battery. Batteries Plus Bulb VP Oz Rahman said in a statement that swapping out smartphone batteries is actually an easy job for trained technicians, although the company’s survey found that 61.4 % of iPhone owners don’t even know they can be replaced.
While defective batteries and devices are common enough, the survey also found that many are responsible for their devices’ problems — often in embarrassing ways:
- 25% noted they threw it out of frustration
- 24% admitted to dropping it in the toilet
- Nearly 1 in 5 confessed they were unable to remember how their device was damaged because they were drinking
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Kelton's Martin Eichholz Published in Taylor & Francis Online
Source: Journalism Studies