LOS ANGELES, CA – Kelton is thrilled to announce that Nicole Brandell has joined the company’s leadership team as Partner, Brand and Marketing Strategy. In her new role, Nicole will expand Kelton’s growing Brand and Marketing Strategy capabilities, leveraging data and insights to help companies understand emotional connections and deliver a stronger brand promise. Nicole will lead key client relationships while elevating Kelton’s offerings and overall value proposition.
Nicole joins Kelton after more than 20 years of experience translating insights into brand marketing opportunities and creative campaigns for globally recognized brands. In her most recent position as Global Group Strategy Director at Wieden + Kennedy, Nicole led deeply strategic partnerships with Coca-Cola and AirBnB, conceptualizing and activating on big ideas that drive success.
“We’ve partnered with Nicole for years, and know firsthand that she is immensely talented at managing large teams and scaling departments, all while delivering high quality client work,” said Kelton President and Co-Founder, Gareth Schweitzer. “Her experience with mature, established brands, skyrocketing newcomers, and expertise in tech, CPG, and retail sectors is a perfect match for Kelton. We’re thrilled to have her join our team.”
When asked about her new role, Nicole responded, “After working with Kelton on the client side, I’ve seen firsthand how their insights work and strategic guidance have directly impacted companies for the better. I’m excited to contribute to the team while furthering my professional mission of helping global brands figure out what they uniquely offer, and how they can earn their place in people’s lives.”
About Kelton Global
Kelton Global is an insights and strategy consultancy that helps global businesses grow and thrive. We combine research with creativity to help companies all over the world answer the question: what comes next? With a heritage in journalism, curiosity about the human experience is at the heart of everything we do. For more information, please visit www.keltonglobal.com.
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Kelton's Martin Eichholz Published in Taylor & Francis Online
Source: Journalism Studies