No disconnecting Americans from social media
Recognition > Kelton News

No disconnecting Americans from social media

May 1, 2013


The relationship between humans and mobile phones has become so deep and addictive that often even a good discount might not compel the user to give up the beloved device. This is what a survey conducted by Kelton, a global insights firm, found out.

They asked 1,048 Americans if they would accept a 25 per cent discount on a hotel booking in exchange for giving up on social media during their stay. In response, 57 per cent delivered an emphatic ‘No’.

More than two in five Americans who use social media agree that seeing vacation pictures or posts on social media help them decide about destinations. And nearly a third take pleasure out of the number of ‘likes’ or comments on their vacation posts or pictures.

Up Next
Hi! We're glad you're here. Kelton Global is now part of Material,
and our site will be migrating to in the near future.
Visit our new website!