Americans are snapping photos or sharing on social networks while eating, with the most popular networks for this being Facebook (51%), Twitter (21%), Instagram (17%), Pinterest (13%) and Foursquare (9%). A Kelton survey of over 1,000 U.S. adults serves up a smorgasbord of morsels about American’s eating habits. For instance, 82% of Americans are personally preparing meals at home at least half of the time, if not always. Findings about at-home cooks:
- 83% are likely to get frustrated when cooking; most name cleanup (58%) and time (51%) as their biggest frustrations
- 39% of respondents say they most dread making meals at home on Monday and another 39% feel the same way about Friday
Contact Danielle for PR and Marketing Inquiries
Corporate Communications Strategy for BlackRock Drives Brand Awareness
BlackRock, a leading investor firm, turned to Kelton to better understand the intersection between wealth and well-being to drive global brand awareness.
PR Study: Bright Horizons Reveals Penalty for Working Moms
Source: USA Today