Ten-year-old Sam Kelch of Davis County scored himself $500 worth of Pei Wei.
After a video posted on YouTube by his dad, Casey Kelch, went viral (-ish: not yet 500,000 page views), the Asian-inspired restaurant offered the family, “a year of supply of Pei Wei” in the form of a $500 gift card.
In the video, Sam cannot bring himself to eat a piece of sushi, even though his father offers him $10 if he can do so without making any faces or throwing up.
But Sam couldn’t do it.
In a follow up video from Sam’s dad, Sam finally eats a sushi roll piece (although this time it’s a California roll, and the first one appears to have actual raw fish).
And apparently Sam’s not alone. Nearly a third of Americans haven’t tried sushi,according to a survey conducted by Pei Wei.
Pei Wei conducted the research because it recently introduced sushi on its Asian-inspired menu. This all in the restaurant’s efforts to get people to eat more sushi.
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Kelton's Martin Eichholz Published in Taylor & Francis Online
Source: Journalism Studies