Time-starved American families look to vacations to rediscover each other

Between long work hours, busy after school schedules and countless distractions, today’s American family is feeling more disconnected than ever – creating a deficit in “quality time” amongst U.S. parents and their children.

The solution? According to the Disney Time Survey, a blind study conducted by Kelton – a leading research firm – quality family time not only increases while on vacation but parents and children say they learn something new about one another during this time, as opposed to when at home.