Between long work hours, busy after school schedules and countless distractions, today’s American family is feeling more disconnected than ever – creating a deficit in “quality time” amongst U.S. parents and their children.
The solution? According to the Disney Time Survey, a blind study conducted by Kelton – a leading research firm – quality family time not only increases while on vacation but parents and children say they learn something new about one another during this time, as opposed to when at home.
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Corporate Communications Strategy for BlackRock Drives Brand Awareness
BlackRock, a leading investor firm, turned to Kelton to better understand the intersection between wealth and well-being to drive global brand awareness.
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Source: USA Today