Methodologies Used

Project Deliverables

  • Newsworthy Analysis

The Challenge

A leader in B2B digital innovation with offices from Singapore to Morocco, Avanade was eager to further elevate its thought leadership credibility. Kelton’s Communications team used global PR surveys to help Avanade capture the attention of C Level Executives across global markets.

With a keen eye towards cultural nuance, we designed and launched global online Quantitative surveys and polled C-Level decision makers across 17 countries, targeting a mix of demographics tailored to each of Avanade’s products.

The Solution

Across our work with Avanade, we delivered compelling headlines and interesting findings on a range of topics relevant to C Level Executives all over the globe. We worked closely with Avanade’s PR agency to ensure that each press release featured the most thought-provoking narrative hooks, and highlighted country and firmographic-specific nuances.

Going global paid off– Avanade secured features in Forbes and other top globally recognized publications, in addition to highly respected niche industry publications.

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