European language learners knew and trusted Babbel, but connecting with American consumers was challenging. As a newcomer to a mature U.S. language learning market, Babbel needed to find a way to connect with a fresh, ownable positioning.
Since language learners are passionate about culture, we layered cultural nuance onto consumer feedback to iteratively build a brand vision that combined the best of both.
We armed Babbel with a complete guide to the brand, letting employees and agencies connect with a new nation of customers.
Take a look at some of the TV spots our work inspired, created by Wieden + Kennedy London:
Millennial Consumer Research for REI
We helped REI stay on top of the mountain with a playbook for earning and maintaining Millennial loyalty.
Brand Guide for Society6
Supercharging an art-fueled brand for customized e-commerce.
International Brand Strategy for Uber
We continue to help Uber build and refine their international brand strategy and remain a category disruptor.