The Challenge: International Growth Strategy
European language learners knew and trusted Babbel, but connecting with American consumers was challenging. As a newcomer to a mature U.S. language learning market, Babbel needed to find a way to connect with a fresh, ownable positioning.
Since language learners are passionate about culture, we layered cultural nuance onto consumer feedback to iteratively build a brand vision that combined the best of both.
The Solution: International Brand Guide
We armed Babbel with a complete guide to the brand, letting employees and agencies connect with a new nation of customers.
Take a look at some of the TV spots our work inspired, created by Wieden + Kennedy London:
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