Bloomberg recently partnered with the New America Foundation to establish Shift: The Commission on Work, Workers, and Technology. The Commission engaged in a yearlong study concerning the future of work in the U.S., which culminated in a future-focused report featuring commentary from American workers with different backgrounds. The results of the Shift Commission’s landmark study exposed the rapidly evolving employment landscape in the US, but they needed an up-close, personal look at American workers themselves in order for their findings to really resonate with readers.
We set out across America to capture the voices of the people whose livelihoods were most at risk from automation and outsourcing. The hopes, fears, and experiences we uncovered were woven throughout the initiative’s PR campaign, which included Bloomberg articles, speaker panels, and a podcast series that featured our emotionally-driven conversations with truck drivers and unpaid caregivers.
Newsworthy Insights for Bank of America
Bank of America Merrill Lynch needed to infuse fresh thinking into their biannual report on the journey to retirement. We helped them generate newsworthy insights and striking headlines for national news coverage.
PR Campaign Gold for Kraft
Our consumer survey for Kraft Mac and Cheese's #SwearLikeAMother campaign turned an interesting idea into pop culture gold.
Newsworthy Polling for LG
LG and its PR agency, Ogilvy, turn to Kelton to earn media coverage with thought-leading content based on data.