Earned-media is critical to any successful content marketing strategy– especially when it comes to establishing your brand as a thought-leader. We’ve helped Bright Horizons, a company working to provide solutions for better workplaces, earn press coverage with attention-grabbing research since 2014. Our online studies fuel content that earns impressive coverage with consumer and trade outlets alike.
We’ve worked with Bright Horizons on initiatives like:
The annual Modern Family Index, which looks at the needs of working and expectant parents to underscore why child care, elder care, and back-up care are vital to today’s workers.
The EdAssist Smarter Education study, which provided a snapshot of the issues facing workers saddled by student loan debt. The data has informed customers about Bright Horizons’ loan assistance programs.
Our insights provide the brand team with relevant, timely story angles that have garnered millions of impressions across notable publications, including CBS News, Glamour, CIO, Business Insider, and more.
Customer Segmentation and Brand Messaging for UCLA
We help UCLA with a range of projects that help them better understand their diverse audience across donors, alumni, and prospective students both globally and locally.
Private: Communication Strategy for Bloomberg
When Bloomberg and New America partnered for their groundbreaking Future of Work study, they turned to Kelton to tell the story of the American worker.
International Growth Strategy for Babbel
Babbel is the leading language learning tool in Europe, but entering the U.S. market wasn’t easy. Here's how we helped Babbel translate their brand vision to enter the competitive U.S. market and fuel international growth.