Project Deliverables

  • Buzzworthy Tracker
  • Newsworthy Analysis
  • Brand Guide
  • Creative Brief

The Challenge

Delta Dental uses PR surveys to uncover insights that will appeal to mass media. But their longstanding Tooth Fairy Tracker was getting stale. With a journalist’s perspective in mind, we updated the Tooth Fairy Tracker to make it more buzzworthy. And it worked.

The Solution

Today, media outlets like The Wall Street Journal, CNBC and CBS await the Tooth Fairy Tracker’s annual report because it cross-references tracker insights with the U.S. stock market index. That’s the fun part. But ultimately, survey insights bring greater awareness to the importance of children’s oral health by keeping the topic alive year after year.

We continue to work with Delta Dental on a range of projects– from branding, to advertising testing, to helping their team select the best ad agency to execute their insights-backed campaigns.

Up Next

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Healthcare Patient Experience and Patient Segmentation Research for Pfizer

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Global Thought Leadership for Avanade

We helped Avanade build global thought leadership with international online surveys to fuel compelling PR outreach.