- Ad Testing Scorecard
- Insights Share-Out Worksession
- Segmentation Activation Roadmap
- Customer Immersion Video
The Challenge: Grow Market Share
Dollar Shave Club came to us in 2015 wanting to grow market share by getting smart about men. Since then, we’ve helped them with research for their international growth strategy, copy testing, brand health and ad tracking and more.
The Solution: Customer Segmentation Research
We started with segmentation research to identify segments that were then mapped back to the company’s database. But we don’t just do customer segmentation research – we believe in segmentation strategy. We went far beyond simply identifying segments and helped the company streamline their strategy through every part of their operation from product development to customer service. For Dollar Shave Club, creating stronger connections with their customers is the key to long-term growth.
Since then, we’ve stuck with Dollar Shave, helping them keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion. We think their prospects for growth look pretty good. So does Unilever, who acquired the e-commerce grooming company for $1 billion in 2016.
Beauty Industry Research and Customer Journey Map for Revlon
We did in-depth beauty industry research to help Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.
Optimizing Sephora’s Loyalty Program
Sephora’s loyalty program is known as one of the best. We helped make it better by optimizing rewards tiers to give customers more value – and more reasons to spend.
Brand Positioning Strategy for RetailMeNot
When countless online deal sites began vying for consumers’ attention, we helped RetailMeNot develop a stand out brand positioning to foster loyalty among those who live for the deal.