The Challenge: Grow Market Share

Dollar Shave Club came to us in 2015 wanting to grow market share by getting smart about men. Since then, we’ve helped them with research for their international growth strategy, copy testing, brand health and ad tracking and more.

The Solution: Customer Segmentation Research

We started with segmentation research to identify segments that were then mapped back to the company’s database. But we don’t just do customer segmentation research – we believe in segmentation strategy. We went far beyond simply identifying segments and helped the company streamline their strategy through every part of their operation from product development to customer service. For Dollar Shave Club, creating stronger connections with their customers is the key to long-term growth.

Since then, we’ve stuck with Dollar Shave, helping them keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion. We think their prospects for growth look pretty good. So does Unilever, who acquired the e-commerce grooming company for $1 billion in 2016.

Customer Segmentation Case Study: Dollar shave Club market research deliverable

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