Project Deliverables

  • Quarterly Benchmark Report
  • Global Brand Workshop
  • Monthly Key Findings Memo

The Challenge

Farmers realized that its ad tracker wasn’t helping them keep up with new challenges and changes in marketplaces worldwide. Kelton stepped in to help them develop a more adaptive way to holistically measure marketing efforts, reinventing their tracker as they reinvigorated their brand.

After an immersive session and comprehensive historical review to better understand Farmer’s business today and vision for tomorrow, we recommended new Key Performance Indicators and then A/B tested our recommendations to compare the new benchmarks with the old ones.

The Solution

Together, Farmers and Kelton created a powerful Tracking Instrument that’s as effective today as it will be in the future. We helped Farmers better activate on our findings by hosting a custom Global Brand Workshop for over 50 team members from across the world.

Farmers’ new and improved Tracker now helps them to further improve their messaging strategy and make important decisions about where to spend their ad dollars. Now that Farmers has improved the way it tracks, it can rest assured that nothing will fall through the cracks in any of the markets it serves – either today or in the future.

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