Praytell was crafting an international campaign for MAC AIDS Fund’s groundbreaking documentary, “It’s Not Over,” which tells the story of three Millennials living with HIV/AIDS. They turned to Kelton’s Communications team to help generate buzz for the documentary and further MAC AIDS Fund’s mission of raise awareness about the disease.
We surveyed teens in both US and UK markets, including Ireland.
To highlight the importance of the film, we designed a custom online survey for teens in the US and UK to find out about their level of education on HIV/AIDS. Our PR survey experts designed questions to be non-judgmental and easy to understand, to get teens comfortable with talking honestly about such a highly sensitive topic.
Armed with study results that made for attention-grabbing headlines, Praytell’s campaign for MAC AIDS Fund was a huge success. “It’s Not Over” was featured across an array of global outlets, including USA Today, BBC, Huffington Post UK, Teen Vogue and Seventeen.
Optimizing Sephora’s Loyalty Program
Sephora’s loyalty program is known as one of the best. We helped make it better by optimizing rewards tiers to give customers more value – and more reasons to spend.
Communication Strategy for Bloomberg
When Bloomberg and New America partnered for their groundbreaking Future of Work study, they turned to Kelton to tell the story of the American worker.
Beauty Industry Research and Customer Journey Map for Revlon
We did in-depth beauty industry research to help Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.