Project Deliverables

  • Insights-to-Action Report
  • Topline Report
  • Brand Equity Scorecards
  • Brand Purchase Funnels
  • Optimal Audience Profiling
  • Sizzle Reel

The Challenge

We’ve helped RetailMeNot with many challenges over the years including developing a deeper understanding of their core audience, retaining existing customers and attracting new ones.

The Solution

After delivering a detailed customer segmentation, we went a step further by outlining the best communications approach for each group, and testing advertising copy to determine what messaging would work best. We’re grateful that our insights were able to help RetailMeNot to develop their signature tagline, and increase aided brand awareness by 50% year over year.

Our work with RetailMeNot has expanded in line with its reputation, eventually helping the brand to go public with an IPO valued at over 1 Billion USD. We continue to partner with RetailMeNot on key initiatives, informing strategy and tracking brand health as the company cements its place as a go-to source for bargains.

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