The Challenge: Understand Beauty Consumers
Makeup is truly “always on” – which means you need multiple methods of data collection to understand how women feel about beauty, and interact with the category across the course of a day.
$3,000: Average amount a woman will spend on just skincare products alone in her lifetime.
The Solution: Customer Journey Map
Using a multi-method approach, Kelton identified five critical need states in the category, and the right messages, messengers, and products to fit those needs. We delivered a customer journey map illustrating shoppers’ many paths to purchase, and hosted an activation workshop to guide Revlon on concrete next steps based on our findings.
Consumer Research for Sephora
Sephora’s loyalty program is known as one of the best. We helped make it better by optimizing rewards tiers to give customers more value – and more reasons to spend.
International Growth Strategy for Dollar Shave Club
We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.
Whitespace Identification for Taubman | Beverly Center
L.A.'s Beverly Center was going under the knife with a massive remodel. We made sure the new look was more than skin deep using whitespace identification to sharply define the new brand experience.