Project Deliverables

  • Journey Map
  • Final Report
  • Activation Workshop

Cosmetic research for Revlon to reach more customers

The Challenge: Understand Beauty Consumers

Makeup is truly “always on” – which means you need multiple methods of data collection to understand how women feel about beauty, and interact with the category across the course of a day.

$3,000: Average amount a woman will spend on just skincare products alone in her lifetime.

The Solution: Customer Journey Map

Using a multi-method approach, Kelton identified five critical need states in the category, and the right messages, messengers, and products to fit those needs. We delivered a customer journey map illustrating shoppers’ many paths to purchase, and hosted an activation workshop to guide Revlon on concrete next steps based on our findings.

Revlon case study market research

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