Ever the customer-centric brand, Sephora wanted to understand which aspects of their loyalty program were most appealing and which benefits would compel shoppers to spend the extra cash to make it to the next programmatic tier.
We designed a custom Rewards Simulator for Sephora, capable of finding and evaluating every possible rewards combination based on consumer data.
The Sephora Rewards Simulator identified which combinations were most compelling and most cost effective. In fact, Sephora still uses the simulator to evaluate new ideas for rewards.
Market Research for Revlon
We helped Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.
Global Expansion for Dollar Shave Club
We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.
Brand Guide for Society6
Supercharging an art-fueled brand for customized e-commerce.