Services Used

Methodologies Used

Project Deliverables

  • Final Report
  • Custom Rewards Simulator

The Challenge

Ever the customer-centric brand, Sephora wanted to understand which aspects of their loyalty program were most appealing and which benefits would compel shoppers to spend the extra cash to make it to the next programmatic tier.

The Solution

We designed a custom Rewards Simulator for Sephora, capable of finding and evaluating every possible rewards combination based on consumer data.

The Sephora Rewards Simulator identified which combinations were most compelling and most cost effective. In fact, Sephora still uses the simulator to evaluate new ideas for rewards.

Up Next

We helped Revlon understand how to reach their key consumers with the right messaging, products, and channels, using cosmetics market research.

Beauty Industry Research and Customer Journey Map for Revlon


We did in-depth beauty industry research to help Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.

How Dollar Shave Club keeps a pulse on brand health, make multi-million dollar advertising decisions and uncover opportunities for global expansion.

International Growth Strategy for Dollar Shave Club


We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.

Here's how Kelton helped Society6 develop an art-fueled brand strategy and brand guide to reach Millennials and Gen Z via e-commerce.

Brand Strategy and Brand Guide for Society6


Here's how we helped Society6 develop an art-fueled brand strategy to reach Millennials and Gen Z.