The Challenge: Gen Z Brand Strategy
Society 6 knew their offering was unique and compelling, but struggled to find a brand strategy that could break through the noise and a narrative that connected with Millennials and Gen Z. We helped them find the creative fuel they needed.
We started by talking with some of the most creative people we could find. We were able to find category whitespace, see around corners to anticipate opportunity, create a brand strategy and transform it into a design language and brand narrative that could carry Society6 to the next level.
The Solution: A Tailored Brand Guide
The thinking is important but the tools we delivered made the difference between a good idea and an actionable one. We delivered Brand Tools built to educate, inspire and guide every person helping to build the brand and business – from product to marketing to customer service.
Millennial Consumer Research for REI
We helped REI stay on top of the mountain with a playbook for earning and maintaining Millennial loyalty.
International Growth Strategy for Babbel
Babbel is the leading language learning tool in Europe, but entering the U.S. market wasn’t easy. Here's how we helped Babbel translate their brand vision to enter the competitive U.S. market and fuel international growth.
Brand Refresh for Imax
A brand refresh fit for the silver screen: our insights provided IMAX with an all-access pass to today’s consumer.